Don’t Underestimate the Clout of Social Media Influencers
Entrepreneurs have taken advantage of this border-less communication to reach more potential customers via various indirect, online marketing strategies. If you are an influncer or creator on YouTube, Instagram, TikTok or the web and don’t have a website, or marketing you are missing out. Influencer Marketing is one of those key strategies. Consumers and decision-makers are constantly looking at other people on the internet and social media to inform their purchasing decisions. This is why your company should adopt a holistic approach to identifying and building relationships with influencers in your industry. For example promotions happen at the end of a post, with user interactive responses. The user clicks, signs up to get a free download or access and the entrepreneur gains more followers and business transactions.